Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare effectively for the Certified Supply Chain Professional (CSCP) exam with our comprehensive quiz featuring multiple-choice questions and detailed explanations. Enhance your understanding of supply chain management concepts and get ready to ace your certification!

Practice this question and more.

Which of the following is an example of glocalization?

Offering the same menu worldwide.
McDonald's having different menus for different regions.
Using a single advertising campaign globally.
Producing one product line for all customer segments.

The correct answer is: McDonald's having different menus for different regions.

Glocalization refers to the practice of conducting business according to both local and global considerations, effectively balancing localized strategies with a global framework. McDonald's serves as a prime example of this concept through its adaptation of menus to cater to the preferences and tastes of different regions. By offering different menu items based on local culture, dietary restrictions, and consumer preferences, McDonald's successfully tailors its offerings to meet the unique demands of each market while still maintaining its brand identity globally. This strategy allows the company to engage with customers more effectively and resonate with local traditions, demonstrating an understanding that a one-size-fits-all approach may not be the most effective in a diverse global market.